HARD LINES

THE BRAND

HARD LINES CREATES CLOTHES THAT COMBINE A MUTED COLOR PALETTE AND MINIMALISTIC BRANDING WITH A MAXIMALIST SHAPE/STRUCTURE AND HIGH-QUALITY CONSTRUCTION. THE CLOTHES HARD LINES CREATES ARE MEANT TO EVOKE FEELING AND ALWAYS HAVE A STORY BEHIND THEM.

HARD LINES

THE LOGO

HARD LINES' OFFICIAL LOGO IS A FINGER GUN. THE FINGER GUN WAS CHOSEN BECAUSE IT IS A SYMBOL OF INTERPRETATION. IN RETROSPECT, THE FINGER GUN IS JUST A HAND. HOWEVER, YOU INTERPRET IT AS A GUN. WITH HARD LINES, EVERYTHING HAS A DEEPER MEANING, EVEN IF YOU CAN'T SEE IT RIGHT AWAY.

HARD LINES

THE SLOGAN

HARD LINES' OFFICIAL SLOGAN IS "INTERPRET IT YOURSELF". WE ENCOURAGE THE CREATION AND SHARING OF ART AND WE WANT OUR CLOTHES TO TELL A STORY. HOWEVER, THAT STORY/MEANING IS OFTEN HIDDEN AT FIRST GLANCE. SO, IF YOU WANT TO SEEK TO UNDERSTAND, YOU NEED TO INTERPRET IT YOURSELF.